About Us
Direct access to experienced executive leadership.
Led by Jarod Blaney, Brodecco brings more than 25 years of public and private real estate leadership experience across the full residential lifecycle.

Jarod Blaney
COO | CFO | Division President
Jarod is a senior homebuilding executive with more than 25 years of leadership experience across residential real estate operations, finance, land, construction, sales, marketing, and strategic growth.
He began his career with Deloitte before moving into homebuilding, where he served as a Project Manager at NVR, Controller for Lennar, CFO and COO of Stanley Martin Homes, and President of the Mid-Atlantic for PulteGroup. That path gives him a practical view of the business from field execution and accounting controls to capital deployment, margin expansion, organizational design, executive leadership, and full P&L accountability.
His experience spans private equity-backed platforms, M&A transactions, complex board reporting, publicly filed financial statements, IPO readiness, large debt facilities, joint ventures, land banks, and operations in one of the country’s most complex and land-constrained housing markets.
He has worked across multi-family low- and mid-rise construction, single-family attached and detached homes, Active Adult communities, master planned developments, rezonings, land acquisition, development, construction, sales, and customer-facing operations.
Jarod holds an MBA from the University of Virginia Darden School of Business and a B.S. in Accounting from Liberty University. He also brings CPA credentials, Virginia Class A contractor license, and direct accountability for businesses generating more than $600 million in annual revenue and $125 million in pretax earnings.
Core Leadership Experience
Selected Operating Results
Experience shaped by accountability for people, capital, growth, and execution.
Exceeded annual business plan objectives for eight consecutive years while achieving maximum team incentive performance.
Led operations through the Great Recession, COVID-19, supply chain disruption, and rapidly rising interest rates while sustaining performance and long-term growth.
Helped transform Stanley Martin Homes from a single-market private homebuilder into a five-division regional enterprise.
Led a margin improvement initiative that elevated a division’s companywide gross margin ranking from 26th to 4th among PulteGroup divisions.
Redeployed approximately $225 million of underperforming land assets into productive inventory, improving capital efficiency and shareholder returns.
Developed multiple executive successors, including two future division leaders and five Vice Presidents promoted within the organization.
Contact
Discuss an engagement.
Reach out to discuss executive advisory, transaction support, growth advisory, expert matters, board advisory, or leadership support.
Start a Conversation
Have a decision, opportunity, or challenge worth discussing?
Brodecco engagements begin with a conversation about the problem, not a predetermined consulting product.
Discuss an Engagement