About Brodecco
Residential land, community vision, and disciplined execution.
Brodecco is built on more than two decades of homebuilding leadership across the Mid Atlantic.
Founder
Jarod Blaney
Jarod Blaney has led residential homebuilding operations, land acquisition, land development, construction, sales, marketing, warranty, architecture, finance, and human resources for some of the most active and complex housing markets in Maryland, Virginia, and Washington, D.C.
His career includes senior leadership roles with PulteGroup and Stanley Martin Homes, along with prior experience at Lennar, NVR, Freddie Mac, and Deloitte. Jarod holds an MBA from the University of Virginia Darden School of Business, a degree in accounting from Liberty University, and is a Certified Public Accountant.
How we think
Practical, local, and long term.
Brodecco approaches land with the mindset of an operator: understand the site, respect the community context, evaluate entitlement and infrastructure realities, and move with clarity. The goal is not simply to transact land, it is to identify opportunities that can become durable, livable places.
That perspective is shaped by years of leading teams through market cycles, legacy asset plans, rezoning efforts, production systems, and complex community launches across the region.
History
Craftsmanship has always been part of the story.
Construction and craftsmanship have always been part of Jarod’s life. Raised in a family rooted in home improvement, lumber, and homebuilding, he spent much of his childhood working alongside his father and grandfathers on construction projects throughout the summers. Through businesses such as Leech Brothers Home Improvement, Darby Humbert Lumber Company, and Blaney Home Improvement, the values of hard work, craftsmanship, integrity, and pride in building something lasting were instilled at an early age.
Although Jarod initially pursued a different path (earning a degree in accounting and beginning his career with a large accounting firm), he ultimately found himself drawn back to the building industry. That passion led to a long and successful career in homebuilding leadership, where he spent decades helping shape teams, businesses, homes, and communities.
Today, Brodecco reflects those same lifelong values: thoughtful design, quality craftsmanship, strong relationships, and a commitment to creating homes and communities built to stand the test of time.
Experience includes
Iconic communities and complex residential projects.
Representative experience across residential neighborhoods, multifamily communities, Active Adult communities, infill locations, and complex regional development efforts.
Large and amenitized Active Adult communities in Sterling, Ashburn, Haymarket, and Fredericksburg.Condo Flat communities in Tysons Corner, Park Potomac, Rockville, Crown Farm, Herndon, and Vienna.Townhomes in Hanover, Potomac Shores, Clarksburg, Reston, and Fairfax.Single Family Homes in Potomac Shores, Leesburg, Rockville, and Centreville.
Community Involvement
Committed to serving the communities around us.
Brodecco’s perspective is shaped by years of board service, investing in the next generation, charitable work, and support for organizations that strengthen families and communities.
Board service & recognition
- HomeAid National Capital Region: Past Board Member and 2025 President’s Award Recipient
- Member of the Board | Vienna Youth, Inc. (VYI)
- James Madison High School Booster
- Founding and Past Board Member of Ability Fitness Center
- Founder and Past Board Member of Engage in Lives, an international development charity
Youth sports & schools
Team parent support across VYI Football, VYI Rugby, Villarreal Soccer, James Madison Football, James Madison Rugby, James Madison Wrestling; plus ongoing support as a James Madison High School Booster.
Proud supporter
Brodecco proudly supports Young Life, Women Giving Back, Homeaid, and Vienna Youth, Inc.